📢 Digital Transformation in the “Brass City”: Leading Moradabad Metalware Utensils Manufacturer Exporter Selects Finsys ERP
to Integrate Global Operations
 MORADABAD / NEW DELHI, INDIA — Finsys ERP, the premier provider of Oracle-based Enterprise Resource Planning solutions for the Indian MSME manufacturing sector, is proud to announce a new strategic partnership with one of Moradabad’s most prestigious metalware and home decor export houses.
This collaboration marks a significant leap forward for the handicrafts industrial cluster in Uttar Pradesh. The client, a Tier-1 manufacturer and exporter to high-end global retail chains in the US and Europe, has chosen Finsys ERP to replace legacy systems with a unified, digital-first manufacturing platform. This move aims to synchronize their complex, multi-stage production processes with real-time financial and export compliance.
Artistry Meets Automation: The Challenge of the Handicrafts Sector
The handicrafts and metalware industry in Moradabad is unique. It is a sector where centuries-old manual artistry meets modern industrial scale. For a premier export house, the production journey is incredibly complex—beginning with raw metal casting and moving through forging, welding, electroplating, and meticulous hand-finishing.
Managing this workflow across multiple departments while maintaining strict international quality standards is a Herculean task. The client faced several “unspoken” challenges common to the industry:
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SKU Explosion: Managing thousands of design variations and multi-level Bills of Materials (BOM) involving Brass, Copper, Aluminum, and Wood.
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Work-in-Progress (WIP) Visibility: Tracking the exact status of orders as they move through casting, polishing, and lacquering.
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Wastage Control: Real-time monitoring of melting losses in the foundry and chemical consumption in the plating plant.
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Global Compliance: Meeting the rigorous traceability requirements of international audits like BSCI and SA 8000.
Why a Leading Exporter Chose Finsys ERP
After evaluating several generic ERP providers and high-cost global systems, the client’s management team selected Finsys ERP. The decision was driven by Finsys’s deep “shop floor” DNA and its specialized modules designed for metal-based manufacturing.
1. Specialized Foundry & Casting Management Unlike generic software, Finsys understands the foundry process. It tracks metal composition, melting losses, and furnace efficiency. For a metalware giant, this level of granularity is essential for accurate costing and material planning.
2. Multi-Stage Finishing & Plating Control Handicrafts go through numerous finishing stages. Finsys provides department-wise tracking for electroplating, powder coating, and lacquering. This ensures that the management knows exactly where a bottleneck is occurring before it impacts a shipping deadline.
3. Integrated Export Documentation For a firm primarily focused on international markets, export paperwork is a daily bottleneck. Finsys automates the generation of proforma invoices, packing lists, and shipping bills directly from the production data, reducing manual errors and saving hundreds of man-hours every month.
4. CA-Led Financial Logic Managed by a professional team of Chartered Accountants and Engineers, Finsys ensures that every gram of metal used and every hour of labor spent is reflected in the financial statements. This provides the MD and CFO with a “Single Version of the Truth” regarding their P&L and Balance Sheet.
The Digital Roadmap: Implementation Focus
The implementation will cover the entire enterprise lifecycle, ensuring that no department operates in a silo:
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Purchase & Procurement: Leveraging automated re-order levels for high-value metals to ensure production never stops due to material shortages.
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Production Planning (PPC): Moving from manual scheduling to an Oracle-powered PPC engine that optimizes machine hours and artisan availability.
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Quality Assurance (QA): Implementing stringent QC checkpoints at the casting, finishing, and packaging stages to maintain the brand’s global reputation for excellence.
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Mobile MIS for Management: Providing the directors with real-time dashboards on their mobile phones. Whether they are at a trade fair in Frankfurt or a meeting in New York, they can monitor their plant’s production, dispatch status, and bank balances in real-time.
The “China Plus One” Opportunity
This partnership comes at a critical time for Indian exporters. As global buyers look for reliable “China Plus One” manufacturing partners, Indian MSMEs must demonstrate high levels of digital maturity and supply chain transparency.
“International buyers are no longer just looking at the final product; they are looking at the system that produced it,” says Sangeet Gupta, Director of Finsys ERP. “By implementing a robust ERP like Finsys, this Moradabad export leader is signaling to the world that they are ready for the next level of global scale. They are moving away from ‘Person-Dependent’ operations to ‘System-Driven’ excellence.”
A Strategic Alternative to SAP Migration
The move to Finsys also addresses a growing concern in the Indian market regarding the 2027 deadline for older SAP versions. Many MSMEs find the migration to SAP S/4HANA to be prohibitively expensive and overly complex for their specific manufacturing needs.
Finsys offers a Strategic Alternative: an Oracle-based, enterprise-grade system that is “Ready-to-Use” for 17 specialized industries. It provides the same reliability as global leaders but with a localized understanding of Indian statutory compliance (GST 2.0, MSME 45-day rule) and industry-specific production challenges.
About the Client
Based in the “Brass City” of Moradabad, the client is a premier manufacturer and exporter of metalware, lighting, and home lifestyle products. With a commitment to social responsibility and sustainable manufacturing, they serve a global clientele of Tier-1 retailers and high-end design houses. Their integrated facility is one of the largest and most respected in the region.
About Finsys ERP
Finsys ERP is a leading Enterprise Resource Planning solution provider with over 32 years of experience and 850+ successful installations. Built on the powerful Oracle database, Finsys specializes in manufacturing sectors including Auto Components, Packaging, Plastic Moulding, and Metalware. Led by Chartered Accountants and Engineers, Finsys is dedicated to empowering Indian MSMEs with the tools to compete globally. To learn more about how Finsys is transforming the metalware industry, visit: www.finsys.co.in
Media Contact: Finsys ERP Press Office Email: Corporate[at]finsys.co.in Website: www.finsys.co.in